GForces' online platform, NetDirector Auto-e, has added the Chorley Group to begin selling online.
The move forms part of a digital transformation strategy at the dealer group, which operates six dealerships across Lancashire and Greater Manchester, following studies showing that 70% of buyers stating they would have considered purchasing online if it had been an option.
Chorley Group’s sales director Adam Turner said: “There is clearly an established market demand for automotive ecommerce. We have always been a future-focused company that wants to embrace digital. GForces’ NetDirector Auto-e platform and the integrated NetDirector Transact solution enables us to do that by offering choice to the buyer."
“When combined with other integrations, such as our fully dedicated live chat, we can now provide a buying experience that flexes to each customer’s unique preferences, even one that includes not visiting the dealership if they wish.”
The system enables a complete end-to-end purchase path, including guaranteed part exchange valuation, reserve online or outright purchase, finance application and instant credit decision. These elements link up with dealership operations to support the various journeys modern consumers choose as part of their path to purchase.
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