Several of the sharing business models, including ride-sharing, bike-sharing, electric scooters, electric bikes, and others, haven't taken hold within South Korea.
But 2019 could be the year micro-mobility transportation finally flourishes, judging by where money has been flowing recently.
Earlier this week, the country’s leading but still-struggling mobility companies Kakao Mobility and SoCar announced forays into the micro-mobility segment.
Kakao Mobility launched a beta service for electric bike-sharing on its platform, while SoCar said it had invested in a young e-bike sharing service provider, Nine2One.
Their moves attest to an effort to boost their identity as all-in-one mobility platforms including all that has to do with transportation. The trend has been already observed in the overseas market last year when the industry witnessed a flurry of takeovers, fresh rounds of venture capital fundings, and heated competition among startups.
Uber acquired e-bike sharing firm Jump for $200 million and bought stocks worth $3.35 million in electric scooter rental company Lime last year. Carmaker Ford bought e-scooter company Spin.
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