Ladders, Inc., announced the launch of #ReferHer, an initiative designed to help empower women in the workplace, and change the ratio of women in corner offices across the US.
"On International Women's Day, we are asking professionals to get involved with #ReferHer to help close the gender gap between the number of men and women who get referred for top jobs," said Ladders Founder and CEO, Marc Cenedella. "Companies have found that referral programs lead to some of their best employees. At Ladders, we want to see more women rise through the executive ranks, with the ultimate goal of achieving parity between men and women in the senior ranks of the Fortune 500."
To kick off the campaign, Ladders is urging professionals to refer qualified women in their networks for open positions at their companies, and encouraging people to share their stories of being referred with the hashtag #ReferHer.
Bridging the Gender Gap with Technology
In addition, Ladders is directly addressing the issue through its own platform with #ReferHer, an integrated candidate referral program. #ReferHer, launching today, sends Ladders' 10 million members the names of contacts they can refer to the open jobs at their own company, with the female professionals always sorted to the top of list. By highlighting qualified professional women in their networks, Ladders' new system makes it easy, effective, and fun for members to refer top women to top jobs.
"We want to do our part to address this issue directly using technology to increase awareness and positive action," said Erica Kresch, a software engineer at Ladders who worked on #ReferHer. "We've turned our referral program into a powerful tool that puts qualified women at the forefront and makes it easier than ever for our members to help improve the gender balance in the upper levels of corporate America."
Through #ReferHer, Ladders is raising the bar on gender equality in the corner office, and helping the nation's top employers fill their ranks with qualified, experienced, vetted female professionals referred by their own employees. Ladders' new program helps companies overcome the common complaint that there aren't enough qualified women available in their pipeline, and provides an easy, effective means for hiring more female professionals.
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