Tamy Lin is the CEO and Founder of the biggest vehicle-sharing company in Brazil, MoObie, after spending time as an Executive Director at Smiles, and working at BCG and telecom company GVT. Ever since Lin grew up in Campo Grande he has taken note that mobility around cities is consistently one of Brazil's biggest problems.
However, his entire career in the corporate world was far from this area - except for a brief passage through the São Paulo State Department of Transportation . To reconnect with her purposes, she decided to live a sabbatical, which ultimately put her in touch with good practices and car-sharing business models.
With the ambition of reinventing itself professionally and generating positive impact in society, in 2017 was born MoObie. The sharing modality chosen by the founder was peer to peer, in order to optimize the existing fleet in the country, where a partner offers a car to a customer for daily rates ranging from 30 to 60 reais - prices are suggested by the startup, following the Fipe table.
The partners that offer their vehicles can generate an average extra income of 800 reais. "There are people who get up to 2,000 reais, there are others who only rent for a few days, generating 300, 400 reais. There are other people who are unemployed and make MoObie their only source of income, "explains the CEO, who is a business administrator for FGV-SP with an MBA at KELLOGG, Northwestern University.
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