Seeing a customer drive away from a service center while their vehicle is still in need of work and possible repairs is disappointing for any car service business.
Extras like tires, brakes and exhausts commonly result in lost sales – and it’s a similar story in the showroom. Aftermarket sales of items like protection products, which will increase the owner’s enjoyment of their vehicle in the long term, can often be bypassed for the sake of a few extra dollars that are (seemingly) out of reach.
Beyond the little luxuries, products such as dash cams, parking sensors and even warranties can provide added safety and security for drivers, but when finances are tight these are often left behind.
Openpay, which provides flexible interest-free payment plans to customers across a wide range of industries, has a specialist automotive arm designed to give customers more time to pay to ensure their car is safe and well maintained.
Openpay has been in the market since 2016 and is currently ramping up its presence in vehicle dealerships and service centers across the country.
Earlier this year, Openpay conducted a survey of its customers to assess their attitudes and behaviours around car servicing and payments.
Almost 80 per cent of respondents said they had been unprepared for a car service bill and many customers were even opting to avoid recommended servicing because of the financial strain.
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