Home » Delivery app Mrsool hopes to beat Uber at the delivery game
Delivery app Mrsool hopes to beat Uber at the delivery game
Mrsoolwants to allow consumer to choose from a wide variety of stores and then have couriers each bid to deliver the items, which the consumer can reject or accept.
Typing out your order on Mrsool is only the start of what’s made the Saudi delivery app more popular in the kingdom than Uber and Facebook.
The experience that follows recreates the bargaining of a traditional market. Once the customer picks out items from a store or restaurant, couriers bid to run the errand, offering a delivery price within a certain range, which shoppers can reject if they find the quotes too expensive. The back-and-forth can continue as the courier buys and delivers the order, chatting and sharing photographs or voice notes.
“People like to conduct business by conversing with others,” said Abdulrahman Tarabzouni, Chief Executive Officer of STV, a $500 million venture capital fund anchored by Saudi Telecom that recently took part in Mrsool’s first funding round.
Created in 2015, Mrsool tapped into the quirks of the Saudi market while the economy went through a major transformation. Although the private sector has struggled to adapt to Crown Prince Mohammed bin Salman’s sweeping efforts to wean the kingdom off oil, e-commerce has taken off in a country addicted to smartphones as buying habits change and consumers increasingly look for deals online.
Meanwhile, as Saudis rethink their household budgets after policy changes like a value-added tax and cuts to energy subsidies, more people are looking to earn extra cash in their spare time by working as drivers or couriers.