Wunder, a German mobility solutions company, is hoping to introduce new carpooling and ride-sharing options into India which is home to some of the most polluted cities. Wunder is already planning to quickly grow across the country and is already talking with local and state governments to begin their plans.
Having achieved an user base of more than 300,000 in Delhi and more than one million rides in 2018, Wunder is now looking to make carpooling a pure business model this year through cost optimisation and revenue generation, its India Marketing Manager Vivek Kumar told PTI. Hamburg-headquartered Wunder Mobility, which is focusing on both B2B and B2C models by tying up with corporates and offering its carpooling platform directly to end-users, is also betting on B2G or 'business to government' as a key growth strategy going forward, he said.
The company wants to engage with the authorities for helping create a robust urban mobility ecosystem for carpooling, Kumar added. "Our main source of revenue is charging a small platform fees per ride,'' Kumar said, referring to a percentage component it charges on total compensation that a car owner earns during the journey. "We are also looking for additional models for revenue generation like subscription and partnerships."
The company is also open to working with the governments to build a sustainable carpool ecosystem as per their requirements in any city in India, he said. Wunder is reaching out to Niti Aayog besides other central and state government departments, as its seeks greater support and regulation from the authorities. "If carpooling needs to be presented as one of the solutions to the existing traffic and pollution problems in cities, then it should be operated in a more regulated and transparent manner like setting mandatory requirement for proper ID verification process," he said.
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