Indian online property portal, Magicbricks, announced the launch of its new 'chat' feature available on its Android and iOS apps. This new messaging system will allow prospective homebuyers to connect directly with listing advertisers without needing to share personal contact information.
The ‘chat’ feature will be available on the search result page and the property detail page, and would enable buyers to confidently connect with even more sellers without the worry of being spammed.
Magicbricks is a division of Times Internet. Times Internet is a part of the Times Group that publishes The Economic Times.
Within a week of launch, over 9,000 estate agents and 100,000 buyers have adopted the feature already, it added. This feature comes on the heels of ‘Exclusive Listings’ that was launched in January.
“Sharing mobile numbers with advertisers has always been a deterrent for home buyers during the home buying journey. Buyers were concerned with spam calls, with unsolicited calls, and with calls from pesky sellers. The new chat feature addresses all such concerns,” said Sudhir Pai, chief executive officer, Magicbricks.
Read more here