Ford Motor Company has started a new subsidiary to bring a pilot program to the city of Detroit that should make is easier for consumers to search for and find used cars on Ford dealership lots.
The Find Your Ford online platform at www.ford.com/used/ currently pulls inventory from six dealerships in the Metro Detroit area into a database that the system's creators Arnold Kadiu and Leda Daehler said makes it easier to find specific makes and models of used Ford vehicles.
"There's a lot of pain points in that experience," Kadiu said. "We realized there's a lot of potential for the move into this space. We're used to buying things on Amazon."
The duo, funded by Ford X, the company's in-house startup business incubator, wants to bring the roughly 100,000 used Ford vehicles currently on U.S. dealer lots onto one website. The move could help Ford capitalize on what analysts and experts expect to be a robust used-vehicle market starting this year as off-lease vehicles return to dealer lots following years of record new-vehicle sales.
Online car shopping isn't a new idea, though. Ford dealerships around the country have websites populated with new and used vehicles. Competitors like Carvana allow people to buy vehicles online.
Cox Automotive data shows a record 4.1 million vehicles will come off-lease in 2019. Many of those will go back onto the market as used vehicles, according to Michelle Krebs, industry analyst with Cox Automotive. In 2017, Cox Automotive found 51 percent of car buyers shopped new and used vehicles.
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