The German digital used vehicle platform that's supported by SoftBank, Auto1 Group GmbH, is developing its own classifieds site to take on other companies like Scout24 and eBay.
Auto1 has been buying used cars from private drivers through its popular consumer-facing website Wirkaufendeinauto.de. It’s now beginning to allow car dealerships in Germany to sell vehicles on the platform in return for a fee, co-Chief Executive Officer Christian Bertermann said in an interview.
The goal is to not just dump car listings online but provide added services such as a personalized feed for buyers, the option to set up appointments with car dealerships online, and more data on what customers really want before they walk through the door of a dealership, the executive said.
“The user experience of buying a car should be better,” Bertermann said. “I should be able to buy a car with just a click online.”
The move is part of Auto1’s push to diversify its offerings and find fresh avenues for growth as it seeks to become the dominant internet platform for used automobiles. Auto1, which is active in more than 30 European countries, grew sales by about a third last year to 2.9 billion euros ($3.3 billion) after trading more than 540,000 cars via its sites.
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