If you decided to go out on a Friday night to a nearby restaurant you may not want to deal with driving, or searching for a parking spot, or even have a few drinks then figuring a way home. Uber, the giant ride-hailing company, is starting up a new feature that'll help consumers who face these problems.
Uber announced recently its rolling out a new program called "Uber Vouchers" that allows businesses to offer free or subsidized Uber rides to customers. The program is targeting at businesses as a way to bring in more customers.
The service lets businesses pay for Uber rides for their customers and distribute them as vouchers in the Uber app or via email, so customers can redeem as needed or at specific preset times.
"With the introduction of vouchers, Uber's goal is to unlock an additional growth lever for businesses by creating an innovative way to bring customers to their door or wherever they need to go," stated Ronnie Gurion, General Manager and Global Head of Uber for Business. "As companies look for new technology and novel ways to engage with consumers, Uber Vouchers provides a perk that businesses know their customers will use."
For example, a local restaurant may offer a customer a complimentary Uber Voucher on a Friday night to drum up business, or a local theatre might offer a voucher for a complimentary Uber ride to the show with the purchase of a theatre ticket.
The voucher program is part of Uber's mission to expand from a ride-hailing service to an entire mobility as a service (MaaS) multi-modal transportation platform. Uber's smartphone app has already been expanded to include mass transit options, e-bikes and scooters and other transportation options directly from the Uber app. Now businesses are able to provide complimentary Uber rides to customers or clients.
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