The newly-formed alliance will enable Dealer.com clients to syndicate their vehicle inventory to CarGurus' site. This will ensure each client is offered an opportunity to showcase their vehicles to CarGurus' rapidly-growing consumer.
"One of the primary goals of our partnership with CarGurus is to offer our clients additional opportunities to increase consumer reach and sell more cars," said Maria Soklis, President, Cox Automotive Canada.
Dealer.com, with its proven track record for innovation and ground-breaking technologies, delivers a connected platform of websites, digital advertising and managed services, each backed by strategic support teams that configure solutions for each unique client. This in turn enables dealers to offer a more personalized digital shopping experience to their customers.
CarGurus has cultivated a reputation of bringing trust and transparency to the car-buying process, helping shoppers easily search local listings, find great deals, and connect with top-rated dealers.
"We're excited to partner with Dealer.com to enable more dealers in Canada to list their inventory on CarGurus," said Diego Sanson, Vice President of International Business Development at CarGurus. "As the fastest growing online automotive marketplace in Canada among our nearest competitors*, CarGurus offers an efficient customer acquisition channel that helps dealers connect with ready-to-buy shoppers and sell their vehicles."
*Comscore MMX® Multi-Platform, Custom-defined list includes CarGurus, Kijiji.CA Cars, AutoTrader.ca sites, Percent Change in average unique monthly visitors from Q4 2017 to Q4 2018, CA.
SOURCE Cox Automotive Canada Company