TripAdvisor's new feature, TripAdvisor Cruises, allows users to now review, share photos, and compare prices to cruises through the platform. The travel booking giant reported that the this feature was created to simplify the process of planning a cruise by having the hotel, flight, and cruise components in one platform.
“The addition of Cruise will help solve the complexity of planning and booking a voyage,” said Bryan Saltzburg, President of TripAdvisor Flights, Cruise & Car. “For example, cruisers can research and book their flight to the port, a hotel room for the night before departure, review ‘Ship-tinerary’ pages, compare cabin options, book excursions, and read reviews all in one place.”
TripAdvisor says 32 percent of its users have cruised before, and 44 percent are “cruise shoppers.” And cruises are evidently popular overall; 30 million people are expected to take a cruise in 2019, an increase of more than 34 percent in the past five years, according to Cruise Lines International Association.
The centerpiece of TripAdvisor Cruise is the Ship-tinerary, which TripAdvisor claims is “the most comprehensive tool in cruise planning.” Ship-tineraries are robust ship profiles that TripAdvisor says allow travelers to “quickly get a sense of ‘is this the right ship for me.'”
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