When Arnold Kadiu, a structures engineer, started working at Ford he already knew he wanted to purchase an F-150 with specific features. However no matter what Kadiu did, he couldn't find the specific vehicle he wanted.
He learned quickly that searching for used cars online can be tricky, especially when looking for specific features. To help improve the shopping experience, Kadiu and his colleague, 24-year-old autonomous vehicle engineer Leda Daehler, worked with Ford’s incubator Ford X to create Find Your Ford, a website for customers looking for their perfect used Ford vehicle.
Find Your Ford lets shoppers search for used vehicles from multiple dealerships in one place, reducing the need to scroll through individual dealer inventories separately. It also lets customers filter results based on features they are most interested in, including those that are usually hard to pinpoint on other online sales sites, such as heated steering wheels and specific driver-assist technologies.
“Most people have experienced the frustration of settling for something less than desired,” said Sundeep Madra, vice president, Ford X. “Arnold and Leda, working with Ford’s dealers and sales teams, have designed Find Your Ford to provide an easy, comprehensive way to sift through what’s out there to find the perfect vehicle.”
Once a potential customer finds a vehicle they’re interested in, they can schedule a time to go see the car at the dealership. As trusted members of the Ford network, dealers will take the time to show the vehicle, arrange a test drive and help complete the purchase.
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