In the future the family of Brian and Stephanie might be looking to buy a new SUV in order to better serves their growing family. They already know the make and model they want and are figuring out the color and accessories. Unlike our everyday car buying experience, this family is actually enjoying theirs. Instead of driving down to their nearest dealership and comparing prices, the family is on Facebook Messenger with a chat bot.
That chat bot knows a lot about them. It knows the color and trim of their last car, what kind of road trips they like to take, how old their kids are, what city they live in, and it is using all of this data to ensure they are getting the exact car they want. It might even be suggesting things Stephanie and Brian didn’t even realize they needed. After answering a few more questions they hit purchase and the car is on its way! This kind of shopping experience may sound far-fetched, especially for such an important purchase like a car, but this type of consumer buying behavior is likely coming to a reality near you in the not too distant future. How could such a stress free and seamless consumer experience be possible? Let’s dive deeper to find out.
Since the invention of the printing press around 1440, continued innovation in communication technology has consistently changed the way people communicate and consume information. As consumers migrate from one communication platform to the next, sales and marketing processes must also innovate in order to continue reaching customers effectively across these new mediums. With each new communication platform, there are massive value creation opportunities for the people or businesses that develop the best methods to reach consumers most effectively.
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