HR tech startup based in London, Howamigoing, has recently announced a successful £890k raised in additional seed funding, which carries the total finances gained to £1.1m.
Launched in 2018, the London company provides a platform for employees to transparently and confidently manage their year-round feedback and performance plans.
Howamigoing was founded by ex-J.P. Morgan and Goldman Sachs investment banker Julian Cook. The company will use the investment to build out their Sales, Marketing and Customer Success functions in light of their international pipeline. It is now working with companies in the UK, US, Hong Kong and Australia.
“This fundraise is a great show of support for the global rollout opportunity ahead of us, the quality of our offering and the strength of our team,” said Cook.
“There have been so many advancements in technology and social psychology over the past 15 years that aren’t being utilised by companies.”
“We know that employee appraisals don’t drive individual performance, we know that stack-ranking employees destroys teamwork, we know that combining pay with feedback skews feedback, and we know that most people don’t give honest feedback to their superiors when they can’t do so anonymously.”
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