It can be very difficult to find your company labeled as a unicorn by peers from within the industry. It isn't impossible to have a private company evaluated at over $1 billion, but it is exceedingly rare. So what does it take to get your business to join the ranks of Uber, Airbnb, Pinterest, and Dropbox?
CarDekho is an Indian start-up in the automotive industry. It is a portal that helps with car research, finance, insurance, and almost anything involved in buying and selling cars. The success of the company comes from the relationships it builds with car dealers, manufacturers and financial companies that enable car purchases.
The company aims to add simplicity to anything involving a customer’s journey with their car and relies on its contacts and expertise in order to make things easier and provide a wealth of information. As of January 2019, their total funding was $196.1 million, which already shows how profitable the company is and how it could trample statistics to become a statistically rare unicorn by 2021. The auto industry – roughly 12-15% of which is currently online – is becoming increasingly digital. That shows there is scope for the company to expand, as digital means are further integrated into the auto industry.
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