Auto manufacturers should be prepping for a future where new mobility options and services begin to change our transportation habits.
Mobility-as-a-Service is coming to the car sector, which means digitally enabled car-sharing and ride-hailing is set to overtake the traditional model of manufacture and sale of cars – and manufacturers need to be ready.
Accenture research shows that by 2030 revenues from mobility services are projected to soar to almost €1.2 trillion – with profits reaching as much as €220 billion. The study also says that by 2030, revenues from manufacturing and selling vehicles will be only marginally higher than they are today, and that profits from car sales will even shrink slightly (from €126 billion to €122 billion).
Clearly the opportunities offered by Mobility-as-a-Service (MaaS) represent both a threat and an opportunity for OEMs (original equipment manufacturers). A McKinsey report says: “Value is likely to shift toward new, disruptive business models, with shared mobility and connectivity solutions potentially accounting for up to 25 per cent of total automotive revenue in 2030. It is these areas the OEMs are looking to get excited about.”
It is no surprise, then, that automotive manufacturers have generally responded to this evolution and are actively working to develop mobility services.
In practical terms, what is Mobility-as-a-Service? How does it affect the everyday person? Within the car industry there are a few options: autonomous or driverless driving, where the car can guide itself to a defined point, is one; shared mobility, where a car is hailed much like a taxi but is driven by the individual, is another.
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