Volvo Car UK recently started up Volvo Online, their new sales platform where consumers within the United Kingdom can buy their cars online.
This new platform will let consumers buy their vehicle from their chosen dealer, choose the options for their car, begin and complete some financial applications, as well as plan out monthly payments. Currently the platform's customization will only be open to the Volvo XC40 SUV but more models of cars will be added in the coming weeks.
The platform will also cover several financial options within the next handful of weeks as well. The company stated their new platform is the most comprehensive online sales platform of any car retailer.
Volvo had teamed up with Santander to help create the financing portion of the platform including several videos to help explain the process and what each choice provides to the consumer.
From sitting down to begin buying a car to finally owning one shouldn't take more than 15 to 20 minutes according to Volvo. And consumers have the option of saving their purchase and starting up again where they left off later.
The company did make sure to state that their platform will be working with dealerships to ensure sales aren't lost at retail locations and consumers can contact their dealership at any point while on the platform. All vehicles purchased through the platform must be picked up from the chosen dealership.
Volvo is also partnering together with Waylands to help create the systems supporting their platform. John O'Hanlon, CEO of Waylands, claims the partnership has increased traffic 25%, live chat use by 116%, and inquiry requests by 30%. Waylands says this proves consumers want better online platforms and dealers need to transition into online retail.
Car pricing will still be up to the dealership and whichever dealer the consumer chooses will help determine the price.
Volvo Car UK's Managing Director, Jon Wakefield, says Volvo Online is attempting to put customers in control of their purchasing experience and specifically wants to avoid adding sales people into the process.
Wakefield also mentioned that dealerships will remain an key part of the process, “Whether online or offline, the way people buy cars has changed. Customers now have much more control over the process, and Volvo Online helps them to take that one step further."
“It makes life as easy as possible without compromising on choice or security, and lets customers drive the purchase process when it’s most convenient for them."