Activa Contracts officially started up their affinity vehicle program for current fleet customers.
The personal contract hire (PCH) product will allow employers to offer employees who have either opted out of a company car scheme or are not eligible for the benefit access to a new vehicle.
Activa Affinity Cars will allow users to select models from all major manufacturers via an online portal and drivers can select contract period, contract mileage and service, maintenance and repair levels.
Ian Hill, managing director of Activa Contracts, said: “Employees that have decided to opt out of a company car scheme are more inclined to take their PCH car on a like-for-like basis; typically requiring a full maintenance solution including tyres.
“They are maybe opting out of a company car scheme for lifestyle reasons, employer constraints governing vehicle choice or rising benefit-in-kind tax, but they seek the hassle-free in-life comfort associated with a company-provided vehicle.
“However, employees that have not benefited from a company car by virtue of their job are usually seeking out their car of choice at the lowest possible monthly rental.
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