Motors.co.uk recently updated their site to add voice search, allowing consumers to sift through the large variety of inventory in a much more simple fashion.
This newest update is following growing demands from users for more voice search capabilities through their mobile devices and smart speakers. Research has revealed that around 62% of consumers in the UK use voice functions through their devices for media controls, shopping, web search, or news.
The site will have the voice function button on the home page and can be used at anytime by speaking into the microphone of any smart device.
The software will then convert the speech into text, use machine learning to better understand what a consumer is looking for, and find the right make, model, color, price, and other options within the results.
"At Motors.co.uk we see a huge opportunity to embrace voice search as part of our wider mission to better connect buyers with dealers," said Shane Horsfall, Motors.co.uk’s Head of Product.
"Consumers are increasingly using voice search to find information and services online and we believe this new functionality will enable them to easily search for their next used car purchase simply by speaking to their devices," he said.
For the time being the function is only in beta tests while the company creates a large library of terms and phrases they will be using to complete requests. This will help consumers find whatever they may be looking for quicker and much more easily.
"We’re learning valuable insights from our voice search data. For example, there is a definite consumer desire to search for cars based on their country of origin, with ‘German cars’ being one of the most frequently requested search items," he said.
"As we begin to gather more data like this, we hope to be able to discover trends in consumer wants, needs and buying patterns so we can help them find their ideal vehicle using the simplest methods," said Horsfall.