It's not uncommon to require a background check for most positions, but it is common knowledge that it can be a slow and questionable process in the wrong hands.
Most background checks are processed manually, leading to hours of waiting and results that span only a fraction of the available public record. But now, Victoria-based Certn has launched its groundbreaking platform in the U.S. market. Certn harnesses the power of artificial intelligence (AI) to deliver globe-spanning, accurate results and give employers faster, more comprehensive results than ever possible before. To help bolster this launch and expand Certn’s influence and options going forward, the firm is also announcing the addition of Silicon Valley human resources magnate Steve Cadigan to its board.
Like so many industries in the early 21st century, background checking was beyond ready for disruption when Certn opened its doors in 2016. The field was filled with competitors still mired in performing manual source checks by telephone and fax. Moreover, many of the front-end screening applications supplied to clients looked as if their interfaces hadn’t been updated since the days of Windows 95 (or, in some cases, DOS). User experiences were slow and unintuitive.
Worse yet, according to Certn co-founder Andrew McLeod, traditional background checks can quickly turn into a “digital strip search.” Potential employees may feel scared, and employers, in turn, feel invasive and overbearing. Certn was designed to eliminate this poor experience.
“Our solution provides an elegant candidate experience that feels just like entering and uploading a resumé,” says McLeod. “It’s easy to understand, very transparent, and people can ask questions through live chat as they go along. Yes, there’s a ton of public information out there, but we’ve developed a lot of search intelligence that’s able to deliver a thorough reading without being creepy and intrusive.”
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