This merger will see Drive Network being put into the CarAdvice platform as the content from CarAdvice is put onto Drive's online and print platforms.
CarAdvice's CEO, Andrew Beecher, said about the news, “Today’s merger cements CarAdvice’s position as Australia’s leading new car content publisher.
“The Drive brand is well known and loved in Australia and we are excited to see our world-class content extend into print,” he added.
The Drive Network was being run by Fairfax and 112 Pty Ltd, an organization head up by car industry executives, and were behind the car editorial and listing articles on both the online and print platforms including in the Sydney Morning Herald and The Age.
Nine Entertainment originally bought a large stake in CarAdvice in the second half of 2016 for around $35 million and took control of the platform just last year.
The Found and Director of Content for CarAdvice, Alborz Fallah, stated: “Our acquisition of Drive and our greatly expanded reach into print gives us yet another platform to a whole new audience, whilst bringing Drive’s dealer expertise to our platform.”
CEO of Drive Network, Chris Polites said, “I am thrilled to see Drive have the opportunity to extend our innovative dealer lead model to CarAdvice’s online audience, and look forward to working with the team.”