Nicolas Brusson, the Co-Founder and CEO of BlaBlaCar, recently discussed the problems and solutions to the 'empty car seat problem'.
If you live in the UK, the chances are you have never heard of BlaBlaCar, the French ride-sharing company that has been growing exponentially across mainland Europe and beyond since its launch in 2006.
But with a value of around €1.6bn and 70 million registered users across 22 countries, BlaBlaCar is a serious player in the global road transportation market. Which makes it sound quite dull – but in fact, it looks, feels and sounds like a typical Silicon Valley tech firm.
Everything from their hip head offices in the heart of Paris, where an international culture is purposefully cultivated to the marketing and social media activity, screams modernity, youth and “wokeness”.
This is not meant as a criticism but it certainly doesn’t feel like a company that is obsessed with, and dedicated to, solving what its founders see as one of the fundamental issues facing modern society – the environmental impact of the countless empty car seats on the road.
The concept is pretty simple – drivers upload the long-distance journey they are taking, and the app matches them to potential passengers who want to make the same trip. So the passenger can get from A to B for a fraction of the price of rail travel and the driver can cover their own cost of travel.
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