Cars.com, one of the top auto classifieds platforms, announced an upgrade to their Salesperson Connect feature. This matching service puts consumers together with the services they need utilizing personalized AI and data. This new update emphasizes the chemistry between a salesperson and the customer since a good relationship will often lead to sales.
The first version of the idea that launched last August with a campaign called "We Met on Cars.com" employed a machine learning algorithm to recommend cars based on users' lifestyle preferences. Users could choose from a variety of lifestyle factors, and the platform would make the match — with up to 20 recommendations for the right cars — based on the responses and sentiment analysis.
In a pilot of that matchmaking, Cars.com said there was a 225% boost in email leads and twice as many page views per visitor. That campaign was also created by R/GA, and included custom content partnerships with dating app Tinder to connect romantic matchmaking with this kind of car finding.
Read more here