Veronica Gravolin began to form the idea for her platform during her first year working as at a real estate agency as a software developer. The platform she envisioned would change the way Australians buy and sell property.
Determined not to forget the concept she wrote it down on a post-it note.
Fast forward three years, and, Veronica, along with a band of Brisbane-based developers and astute investors, have just launched Airlisting.
It is one of the first online property platforms in the world which is backed and connected with some of Australia’s leading valuers who are independent of banks, mortgage lenders and real estate agents.
Airlisting directly connects people buying and selling real estate in a transparent process without relying on third parties or paying hefty commission fees.
The process takes the emotion and the guesswork out of the equation by offering independent and professional valuations.
“I remember coming up with the idea for Airlisting after I watched agents list a property at whatever price they felt it should have and the property would come down, down and down until it met the market and eventually sold,” Veronica said.
“I just kept thinking, why isn’t the seller doing this and why isn’t this whole process based more on data and professional valuations?
“We are dealing with people’s homes and often their greatest asset or investment, but yet we continue to base it on guesswork. And when it is sold, the commission is eating half if not all of their profit, in some cases.
“We should be working out how much the property is valued at and list it at that price from day one, rather than setting a lofty, and often unachievable price, and then eventually come down to it.”
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