Holman Automotive wants to be able to offer their consumers several services including buying a car, selling a car, subscribing to cars, as well as insurance, financing, and servicing their cars.
The dealership group has launched Holman GO in Princeton, N.J., taking an “all-in-one approach” and giving car shoppers a way to “control the buying process from start to finish with a transaction that mirrors the increasing ease and flexibility of today's typical retail purchase,” the dealer group said in a news release.
The Holman GO model includes upfront pricing without hidden fees, the company said, and allows for a seven-day return.
Consumers at the Holman GO store are also able to utilize the flexdrive vehicle subscription service, which is a joint venture between Cox Automotive and fleet leasing/management company ARI.
(Like Holman Automotive, ARI is part of Holman Enterprises).
The “digital express store” is an integral element of Holman GO, as well. This gives shoppers the ability to complete as many of the steps of the process online --- including payment terms, financing, buying insurance and/or the entire process – as they wish.
Should the shopper start the process online and want to finish in store, he or she can do through the technology available at the store, where a non-commissioned product specialist will be the single point-of-contact for that shopper.
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