After launching their vehicle subscription services in Sydney earlier this year, Carly is now launching their subscription platform in Melbourne.
Carly is a company focused on offering a different way of driving a car instead of the usual leasing or buying options. Customers of Carly pay a monthly fee to have subscription access to a fleet of cars.
Currently, the service will offer those in Melbourne access to around 90 vehicles coming in from 11 different car makers and will feature over 30 different models.
Carly growing their services into a new city is following the recent worldwide trend away from traditional car ownership thanks to new options like ride-sharing from Uber and Lyft as well as the emergence of autonomous driving technologies as new modes of mobility.
Customers of Carly can begin, pause, or cancel their subscription at any point and can switch to different vehicles whenever they want to. Subscribers can move from a comfortable sedan into a bigger family-friendly vehicle if their needs change.
Carly will also deliver the vehicle to the consumer's home once they begin their subscription and if they change cars.
"Carly will provide the flexibility that many drivers and especially younger generations are now seeking, by removing the long-term financial commitment required to buy or finance a vehicle, eliminating the need to lock into a long-term debt," the company stated.
Collaborate Corporation, the company running Carly, is hoping to make headway into the vehicle marketplace which is valued around $60 billion.
"We can see from our launch in Sydney that there is a real desire for access to vehicles with no up-front costs and the flexibility to switch the car or pause the subscription at any time," says Collaborate CEO Chris Noone.
"The ability to subscribe entirely online and have the car delivered the next day make this a really exciting alternative to a loan or a lease. These features are especially attractive to contractors, relocators, families and young singles looking for their first vehicle, who have been amongst our first subscribers."
"We are excited to continue the roll out of Carly in Melbourne at a time when people are re-evaluating the merits of making a long-term vehicle purchase commitment and automotive dealers are looking for new ways to reverse the decline in vehicle sales."
Collaborate Corporation also operates a different service called Drive My Car which offers car rentals for private companies, corporations, ride-shares, and accident replacement services.
Carly uses the Drive My Car's systems as well as using the platform's fleet of vehicles.