PureCars, a company that offers marketing automation and better business data software for the auto market, recently announced that Diversis Capital and Stage 1 Ventures have invested in the company.
This purchase by Diversis and Stage 1 is part of PureCars' spinoff from Raycom Media, which has merged with Gray Television.
“Over a decade ago, I founded PureCars to solve mass deficiencies within automotive and help dealers sell more cars. Since day one, we’ve stayed true to that mission by building best in class tech, and having a fantastic team around it, which allowed us to become the industry leader,” PureCars Executive Chairman Jeremy Anspach said in a news release.
“I’m excited about this new chapter and our new owner’s commitment to providing PureCars with the financial support to innovate even faster and pursue key strategic acquisitions to enhance our product and our dealers sell and service more cars by using PureCars.”
PureCars was purchased by Raycom Media back in October 2015.
Then in June 2018, Gray Television’s purchase of Raycom was announced, a deal that was ultimately completed in January. Gray said in a Jan. 2 news release announcing the completion of the acquisition that “immediately prior to the Gray/Raycom closing, Raycom completed the spin-offs to its shareholders of two of its wholly owned subsidiaries, CNHI, LLC and PureCars Automotive, LLC.”
“The new ownership is great for PureCars as it allows us to accelerate our advancement in product, technology, data, and our insatiable commitment to customer service excellence,” PureCars chief executive officer Samuel Mylrea said in the recent news release announcing the new ownership.
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