The brand spent around US$700,000 on the new ad campaign. The goal is to target views from English speaking customers, as well as regional news and regional GECs.
C2C real estate portal Nobroker.com has released an ad campaign that will run across TV, outdoor, radio, digital and cinema. Saurabh Garg, Co-Founder and Chief Business Officer, Nobroker.com explained that the brand has spent Rs 5 crore (approximately US$700,000) on it. The brand is looking at multiple channels across 4 cities of Mumbai, Chennai, Bangalore and Pune. “As this is election time, news is going to be highly consumable content and we are placing the ad on most news channels and in regional languages as well,” Garg said.
The company claims to close deals worth Rs 9,800 (approximately US$1.4 billion) cr/annum saving Rs 1,000 (approximately US$142 million)crore annually in brokerage for consumers and has recently crossed the milestone of 5 million happy customers across Bangalore, Pune, Mumbai, Chennai and Gurgaon. “We are in 5 cities now and within the next few years we should be present in the top 20 cities in India,” he revealed.
The idea behind the campaign is to engage with the owners who are usually 40+ and their viewership on news and regional GECs is extremely high. “Almost Rs 50,000 crore (approximately US$7 billion) is paid in India every year and this is only in residential rental. The role that the broker pays is just collect money from both parties. The sum of money that anyone is expected to give as brokerage is totally not worth the service and that’s where the pain point began,” Garg remarked.
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