Customers looking for a car today are typically looking around online for their new car and can do so at any hour, every single day, and often times expect to get messages back from dealerships right away. Using platforms like letgo and Facebook Marketplace, more dealerships have more ways to contact with consumers.
But as a result, many dealerships have trouble keeping up with car shoppers’ messaging demands. That is especially the case when they must juggle customer inquiries from multiple platforms.
Because of those trends, car dealer digital marketing platform TapClassifieds is releasing a new AI virtual assistant: CarBo.
Many millennials and Gen Z consumers do not want to talk on the phone anymore, TapClassifieds Chief Executive Officer Jaideep Jain said in a news release.
“They want prompt and accurate responses in a way that is convenient for them, and CarBo helps dealerships drive engagement while improving lead quality,” Jain said.
Dealers who want to advertise their inventory on platforms such as Facebook and letgo often find that logging in to different apps to respond to leads is time-consuming. Another factor is that providing sales staff with a login to a dealer’s Facebook Business account can be risky. ChatHub, TapClassifieds messaging platform, has helped car dealers handle emails, chats and text messages in one platform.
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