According to Cornerstone OnDemand's latest IDC study, "Future Culture - Building a Culture of Innovation in the Age of Digital Transformation", 2018 recruitment is no longer a drag on the digital transformation of companies. On the contrary, it has become a tool of privilege to support change within an organization, notably by attracting the right profiles.
It is still necessary to recruit people with the necessary skills to develop a successful business, and it's a major challenge for recruiters. But according to this study, for 60% of companies, the first recruitment criterion in France is focused on the qualities and skills required for a position. So how should and can companies organize themselves to attract and convince the best candidates to join?
The most qualified talents are hard to find in the labor market, forcing organizations to adapt their recruitment efforts and, for this, the employer brand may provide leverage. This in particular would encourage:
In addition, the recruitment process must adapt to both the business objectives of the company and the types of profiles sought. In fact, the strategy applied to recruiting highly qualified profiles must differ from the strategy put in place to recruit other employees.
This last point generally supposes a larger number of applications, and requires particular attention especially during the first phase of the recruitment process. Hence the importance of getting the right people involved in the organization:
"Today the difficulty of finding the right profiles and the right skills no longer represents a brake on the digital transformation of French companies, and our latest study proves it," says Geoffroy de Lestrange, Associate Director of Product Marketing EMEA. "Only 15% of them think that digitalization is a challenge. However, organizations need to recognize the value of putting in place internal processes that are aligned with their growth and recruiting goals. At Cornerstone, our teams support companies to identify their needs with them and thus implement the tools that will be best suited to their business."