Car retailers in Europe have already begun to try different forms of Mobility as a Service (MaaS) and according to the Chief Executive of BeMobility, those retailers within the United Kingdom should be prepared to enter into new MaaS products.
Drawing on his study ‘Car Sharing and MaaS: the role of European automotive dealers’, Marotta will illustrate different ways in which dealers can take advantage of new mobility models as part AM’s Automotive Retail Congress, which takes place at the Ricoh Arena, Coventry, on May 21.
Using examples from European retailers already experimenting with MaaS, Marotta will show how new mobility models can be designed and ways to partner emerging players in shared mobility.
“I wanted to understand how far European dealers were engaging in MaaS and the car sharing phenomenon,” said Marotta.
“If you are a market leading car retailer and shared mobility takes off, you may have an issue as the car ownership model changes. So let’s be prepared, that’s the thinking of some of those large dealership groups I have been in touch with.
“It’s not a cash cow at this stage, you need to be financially strong because it’s an ambitious move.
“The Finnish and Belgian dealer groups are trying to prepare a service solution that right now has a niche audience but at some point it is likely to be mainstream.”
Read more here