Roadster, a top retail auto market platform, recently announced they are adding more car manufacturers to their online retailing services.
After digital retailing partnerships with Lexus, Audi and Hyundai, Roadster is broadening its work with Toyota Motor North America and partnering with Mercedes-Benz for its first-ever approved digital retail program.
The Roadster online-to-in-store solution will be offered to all 386 Mercedes-Benz, Sprinter and smart dealerships in the U.S., as well as the 1,243 Toyota and 240 Lexus stores in the U.S.
The Toyota program is Toyota Dealer Digital Systems 2.0 and is an element of the company’s larger digital offerings launch. Lexus’ platform is Amazing Digital Experiences, while the Mercedes platform is Mercedes-Benz USA Certified Digital Retailing Program.
“As part of the new agreements with OEMs, Roadster’s unique omni-channel retailing solution will empower dealerships to create greater efficiencies by offering a consistent and streamlined, end-to-end car buying and selling experience,” Roadster said in an email detailing the partnerships.
The Express Storefront platform from Roadster lets dealers automate all car-buying steps. And beyond the host of tools available through that platform, the company said “Roadster’s robust digital retailing approach will also empower salespeople to improve the in-store car shopping experience.”
Roadster is one of four digital retailing solutions that Mercedes-Benz uses and one of six that Toyota and Lexus use, a Roadster spokesperson said.
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