Carwow, a UK digital vehicle purchasing platform, recently announced they hired Charlotte Tice as the company's first Head of Media Partnerships.
Tice is a seasoned digital marketing and media professional, having previously been Head of Marketing & Client Service at Hearst Live, where she was part of the team that saw revenues double in 2018.
Prior to joining Hearst Live, Tice spent ten years at Mindshare UK, where she was Head of Digital & Publishing.
In that role, she was the driving force behind the company’s creation of the combined digital display and publishing media investment team.
Tice will be joining carwow to consolidate and expand the company’s relationships with media agencies and to position the fast-growth tech business as a leading producer of automotive content across all platforms.
Carwow has more than 2.1 million YouTube subscribers, with a dedicated fanbase following the reviews and features of the company’s resident car expert and Editorial Director, Mat Watson.
Online media content is central to carwow’s mission to empower customers and bring greater transparency to the car buying industry, the firm said.
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