Uber is introducing submarine rides to the Great Barrier Reef. Called the ScUber, the submarine rides will start off of Heron Island from the coast of Gladstone until June 18th and from Port Douglas in Cairns from June 9th to June 18th.
For $2,068, the experience includes being picked up from, and dropped off at, your location via the Uber app, then a helicopter ride to the launch point (either Heron Island or Port Douglas), a one-hour ride in the ScUber submarine, and a half-day of snorkeling and touring the Great Barrier Reef.
The submarine service is designed to support the protection of the coral reef system through Uber’s new partnership with the organization Citizens of the Great Barrier Reef.
Uber is no stranger to nontraditional marketing stunts, having previously ventured into ice cream delivery and a service called UberKittens, which allowed customers to request a playdate with kittens to support the Pennsylvania Society for the Prevention of Cruelty to Animals. The company is also working to develop a flying taxi via a partnership with Aurora Flight Sciences.
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