Being able to respond to the technology trend of the market is critical to the success of any company. For iCar Asia Limited and their Malaysian brand, Carlist.my, one such trend has been identified and a new product is quickly and efficiently being produced. And that trend just happens to be one of the world’s largest mobile chat applications, WeChat. Reaching out to over 20 million Malaysian registered WeChat users, Carlist.my is developing its own mini-program to run within the app itself.
Users can search for cars, make inquiries directly to car dealers about models for sale from Carlist.my, all without leaving the WeChat app. Carlist.my will also be looking to run special promotions to WeChat users within the mobile social communication app. The mini program for WeChat will be live towards the end of May 2019.
“Identifying and creating a specific WeChat application comes directly from our vision to connect car buyers and sellers. Being able to act quickly and create this within WeChat means we can stay one step ahead in the highly competitive automotive market and cater to a large segment of car buyers in Malaysia who actively use WeChat every day,” said Hamish Stone, CEO of iCar Asia Limited.