Vokes, the taxi company, recently invested £200,000 into new technology in an effort to compete against the ride-hailing giant Uber.
Long established Vokes in Medway, which now incorporates Windmill Taxis and Rainham Cabs, has installed an automated dispatch system accepting bookings by app, web and by phone.
Customers are also able to track their taxi via a smartphone and are made aware of the cabbie’s name and car registration number.
Over the last three years, the international online firm Uber has impacted on independent Medway licensed cabbies, competing for trade and income.
Uber supporters have cited modern technology as the reasons why clients use them.
Mark Robinson, a partner at Vokes, said over the past year it had transformed from a traditional operator to a “high tech service provider”.
Mr Robinson, said: “Our new systems do everything Uber does and very much more - all under the watchful eye of the local authority.
"All our drivers have to meet the very high standards set by Medway Council, all intended to ensure a safe, consistent and reliable service to the general public.”
Uber is not licensed to act as a hackney carriage, a licence issued by the council, within the Towns.
Users simply book their journeys using a smartphone app and the firm is free to operate at will within Medway without breaking the law.
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