Validated allows businesses and employers subsidize transportation costs for people traveling to their locations. To provide those incentives, Validated partners with public transit agencies and new mobility services like ride-hailing apps and rentable, free-floating bikes, scooters, and cars.
Validated will continue to operate as a standalone brand, the company said in a blog post announcing the acquisition. Terms of the deal were not disclosed.
Validated had five employees at the time of the acquisition. The two Co-Founders will depart while the other three will stay on board. Validated is a graduate of the Techstars Seattle accelerator.
“As Mobility-as-a-Service becomes mainstream, loyalty programs and business partnerships will be an essential piece of the puzzle,” Reach Now North America CEO Nat Parker said in a statement.
Last year, Daimler and BMW announced a new joint venture designed, in part, to help the automakers compete more aggressively with sharing economy companies such as Uber, Lyft and Lime. The deal brought together a variety of mobility businesses, including ReachNow, car2go, moovel, and mytaxi.
Read more here