Agora's property platform launches with a digitized asset: A Radisson Park Inn hotel in Europe

May 28, 2019
Share this Post: 

The startup is looking to make real estate investments more like buying stocks in ease

A Tel-Aviv-based startup, Agora, has announced the launch of a new real estate investment platform with among the first ever digitized assets in the world—a new hotel by Radisson Park Inn, which will be located in Poznan, Poland. Leading real estate developer, MORE, currently owns the hotel.

Agora's platform allows commercial real estate owners to liquidate and sell a fraction of their equity to the public, while on the other hand allowing private investors to invest in yielding real estate via crowdfunding, with small amounts and in specific assets, all from the comfort of their home. 

To accomplish this, Agora has created an advanced platform that offers complete integration to dedicated smart contracts which will represent the users' ownerships of their assets. With this integration of smart contracts, Agora has developed a digital share for each asset issues through its platform which can be used to raise capital through a new feature that serves as an alternative to the traditional way to gather debt base loans.The technology, which is powered by blockchain, allows the processes to be automated which will greatly reduce the costs.

The first opportunity is a brand-new, modern hotel located in Poznan, Poland. The asset is operated by the Radisson Park Inn brand and owned by MORE, a trusted and leading real estate company.

A number of backers fund Agora, like the founders of Datorama, a newly owned Salesforce, acquired for $859 million in 2018) as well as other giants in the local real estate sector.

"Asset owners can hardly leverage the true value of their property and the individual investor has a huge barrier of entry to face, one that usually only major institutional investors can overcome." says Bar Mor, the CEO.

"For instance, If I own an asset worth $10 million, this doesn’t mean I hold $10 million in my bank account free for use. The options standing before asset owners today are limited – they can either sell the entire asset or receive a debt-based loan from the bank by collateralizing the asset. A private company can perform an IPO and thus become liquid. Yet, in the case of individual assets this is not an option since the expenses are simply not worth it. We want to create an alternative solution for asset owners, something between an IPO and private investing, in which they could "issue" their asset to the public, and thus actually liquidating a fraction of it." Says Mor.

"We wish to completely change the way the simple investor approaches real estate today. Most people don't have access to low-barrier, quality investments. Our goal is to allow anyone, anywhere to enjoy the passive income and stability of a RE investment, with the simplicity and liquidity of a stock. This creates a win-win situation for both the asset owners and the investors." Mor adds.

SOURCE Agora
Edited by V. Haviland

Join us in Miami Beach, June 5-7 for the Global Online Marketplaces Summit.

Miabannermay12

May 28, 2019
Victoria has been writing about property portals and marketplace sites for Online Marketplaces for over 3 years. She is also our resident artist and is responsible for all of the infographic content on the site.

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Nils K
Ringier's Nils Körber on ArtificiaI Intelligence, Training the Machine, and Talking about Problems

"What would you do with one million interns?" The award for the best question at the PropTech and Portal Watch...

Read More
Untitled Design 13
As OnTheMarket Hits 15,000 Advertisers, Zoopla Fights Back with Big Agency Deal

The British property portal Zoopla has announced a new long-term listings deal with Dexters, one of London's top agencies with...

Read More
Untitled Design 12
LeBonCoin Suffers Data Leak and Boliga Comes Under Cyber Attack on Same Weekend

LeBonCoin, the leading French horizontal marketplace owned by Adevinta, has acknowledged that some of its users' personal information was exposed...

Read More
Number 2S Challenging Hero Image 2
Analysis: Can Zoopla, Realtor.com and Domain See Off Challengers and Close the Gap to Market Leaders?

Well-funded challenger portals have been generating a lot of headlines in the industry recently. CoStar has been explicit about its...

Read More

Editor's Pick