Rent360, one of Australia’s leading proptech companies, today announced the launch of Rainmaker, a next-generation customer feedback and reputation management platform built specifically for the Australian real estate industry. The new platform helps agencies build a positive online presence to generate more seller and landlord enquiries and convert active leads.
Rainmaker is a cloud-based platform that allows traditional and property management agencies to send out agency branded customer feedback surveys and review requests by email and SMS at critical moments, like after placing a new tenant or on settlement of a property.
Based on their responses, the platform encourages “positive” customers to provide reviews on independent and industry review sites handpicked by the agency. Customers that are categorised as “negative” are directed to a dedicated form to air grievances, allowing the agency to solve problems before they escalate.
The platform scans the agency’s profile on in its chosen review sites, alerting agents and property managers when a new review is published, after which they can reply directly. Selected reviews can be showcased on an agency’s website and shared across its social medial channels, boosting the agency’s Google search rankings.
“Over the past 3 years, we’ve generated thousands of leads for real estate agencies. In this time, we've learned that without review volume and a high rating, it is very difficult for an agency to grow their sales listings and rent roll. Still, most agency owners have very little transparency, understanding and control over how their agency's brand is being perceived online.” Founder and CEO, Jared Keen said.
Keen continues “Research shows that 85% of consumers trust independent online reviews as much as a personal recommendation. So, it’s no surprise that landlords, sellers and buyers actively consider the reputation of real estate professionals when looking for support to manage, sell or buy a property.”
“Agencies that take a proactive approach to reputation management can gain a competitive advantage by collecting even a small number of 4-Star and 5-Star reviews.”
Sydney agency owner, Corinne Mansour who has been trialling Rainmaker over the last few weeks said “I’ve been really impressed with the simplicity and effectiveness of the platform to collect feedback and generate reviews. So far, 55% of our clients have provided feedback and 30% have posted a review which is a lot higher than I expected.”
Agencies are given a 14-day free trial and then a choice of three low-cost subscription plans based on usage capacity. Subscription plans range from between $45 to $95 per agency per month.
Keen concludes that “In today's online economy it's essential for agencies and agents to implement social proof throughout their marketing strategy, in order to show and grow brand trust.”
Rent360 plans to rollout Rainmaker nationally over the next few weeks.