HGregoire has been attempting to change or disrupt the auto marketplace since their founding just under 35 years ago.
That’s according to HGreg.com President John Hairabedian, who spoke with Auto Remarketing Canada in late April.
He said that since its launch, the company has been focused on innovation. The HGreg executive offered the example of its pre-owned super stores, that gave the dealer group another way to remarket pre-owned vehicles beyond their franchised store lots.
“We always push the envelope, whether it’s brick and mortar retail, whether it’s online … We see ourselves as a tech company that happens to be in automotive retail,” he said.
And this mindset is illustrated through practice. The dealer group is a big proponent of omnichannel retail, and has even developed its own technology to support that seamless transition from online to in-store.
And that same spirit of innovation has now led the dealer group to “disrupt” the market once again — this time in the wholesale arena with the launch of its owns private digital auction for dealers.
A few years ago, the dealer group started reviewing its remarketing operations.
“We knew we had captive customers in the auction lanes that kept coming and coming back in every week. And we started doing the math and seeing how much we are paying in fees, and how much our buyers were paying on fees for our cars,” Hairabedian said.
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