AutoNation has decided to focus on their new car sales along with financial and insurance sales while Lithia Motors will start purchasing dealerships after a year long delay. Both companies are also prepping to update and upgrade their online retail platforms.
That is according to the companies’ chief executives during their respective first-quarter earnings calls in April.
Carl Liebert, who took over the helm at AutoNation from long-time CEO Mike Jackson in March, said he is “excited and energized” about new technology opportunities that enable employees to digitally perform tasks that are currently paper-based or done manually.
The company also wants to improve the experience for customers who use their mobile devices to set up service appointments and shop for vehicles, he said.
“We’ve got several thoughts, and we’re working on several pilots that we could use,” Liebert said during AutoNation’s April 26 call.
He also said as the company learns new capabilities down the road it looks “forward to sharing those with you when we have those up and running.”
Lithia Motors CEO Bryan DeBoer said internal digital transformations that are being piloted at baierl.com and “soon to launch” at lithia.com and Lithia’s partnership with Shift Technologies, a San Francisco-based digital retailer, are examples of his company’s latest e-commerce initiatives.
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