Acko, an insurtech company from India, recently announced they have purchased the Indian-based digital vehicle retail portal, VLer Technology.
With this acquisition, Acko is getting deeper into strengthening their auto-ecosystem. VLer’s capabilities and know-how will help the company improve its offering and provide better customer satisfaction across the entire lifecycle of car purchase and usage.
Speaking on the acquisition, Ruchi Deepak, Co-founder of Acko, said,
"Insurtech is our core and major focus area. Our next steps on this are to track down various data points on customer behaviour, usage patterns to enhance insurance and underwriting technology. We believe with the domain expertise of VLer team, it will help us leverage this faster."
Founded in 2016, VLer has been working on solving the broken car retail experience in the country. Its core premise was around bringing in a fluid, transparent, and haggle-free experience of purchasing a car - primarily digitally. This was done through an algorithm-based recommendation system, dealer negotiations along with taking care of financing, insurance and other related paperwork, after finalising of the deal.
VLer was started by Sanjay Bharti and Akash Saxena, both graduates of IIT Bombay, who have several years of experience in the technology and retail domain between themselves. Both the co-founders have joined Acko Technology team.
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