Auto dealers have to go through a lot in order to keep up their new and used vehicle inventories. What drives sales and sales leads is good digital inventory maintenance.
The trendiest dealer website will be hollow and unproductive where these maintenance basics are neglected. This digital hustle starts with inventory maintenance boots on the lot and continues into the online world where web merchandising and marketing experts tweak a whole lot of data to make each vehicle attract shopper interest.
AutoUpLink Tech is an on-the-ground-on-the-lot service that prepares new inventory, new and used, for its transition to the dealer’s virtual showroom. Its teams, equipped with their 4G AutoUpLink Tech app on tablets, pull VIN data, print window sticker documents, take photos and videos and then upload these streams of data to third-party listing services and the dealership website.
“This online inventory maintenance work has to be done first. It’s not the sexiest business, but if the dealer lacks good content and if this process breaks, all the money dealers spend on third-party sites, is worthless,” said Chris Smith, AutoUpLink Tech’s Director of Growth.
For Jason Cohen, Director of Business Development for DCH Paramus Honda of Paramus, New Jersey and DCH Honda of Nanuet in Nanuet, N.Y., once the groundwork maintenance is complete, his next maintenance need is digital. “Our website and the merchandising of our inventory and the marketing of the site is the most important tool we have,” he said.
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