Nearly 9 out of 10 Belgian candidates prefer the traditional CV in text form, and only 5% opt for an original approach: This is the main conclusion of a survey of Hays recruitment experts. The shortage of manpower and the increasing demand to simplify digital applications explain the popularity of traditional CVs. However, companies that advertise more creative jobs are more likely to receive original and personalized resumes from candidates, including videos.
In an online survey, recruitment expert Hays investigated the use of traditional text-based CVs over creative approaches such as video resumes. The results are remarkable. 88.8% of Belgian applicants claim to apply by means of a CV written in a traditional way. Only 5% use original media (video). 6% say they do not send CVs.
"The fact that 9 out of 10 Belgian candidates prefer the traditional resume is remarkable," says Davy Ghysels, Marketing Director at Hays. "Both the shortage of manpower and the popularity of simplified digital application methods are at the root of these results."
The candidate is king
The talent war is raging and this is affecting the application process. "With the recovery in the job market, companies are actively looking for suitable profiles. Employers want to quickly attract potential candidates. That's why they use a lighter, less demanding procedure for the candidate. A traditional CV in the form of text makes it possible to go through the professional career of the candidate effectively. To maintain a competitive advantage in the Talent War, we must proceed in a targeted and timely manner."
The shortage and growth of the simplified digital application explains the popularity of "ordinary" CVs".
"Social networks, like LinkedIn, respond to the needs and wishes of employers and candidates. Candidates for hiring can apply with a simple click of a button. This saves the candidate from writing a tailor-made resume for each job offer. A single quality CV in text form, or even just a LinkedIn profile, offers several opportunities. Conversely, the video resume must always be adapted to the job offer and the potential employer, and therefore requires more work," Ghysels explains.
Creativity attracts creativity
5% of respondents say they use creative tools for their application, and it is often in response to an original job offer.
"Creative sectors such as marketing and communication often make the effort to publish an atypical and original job offer," Ghysels concludes.
Candidates are encouraged to present themselves in a fun way with their portfolio and are therefore more likely to use tools such as video. Creativity in the recruitment process often leads to original and personalized proposals."