Hertz, the rental car company, is introducing a two-tiered car subscription platform. The first tier will provide trucks, sedans, and smaller SUVs to consumers while the other tier will offer more luxury cars, SUVs, and bigger trucks.
In announcing the new service — called Hertz My Car — the company said it will give customers more flexibility and freedom in meeting their transportation needs. The service is available in Atlanta and Austin, Texas.
Here’s how the new program works: Hertz My Car subscribers can choose from two subscription tiers, and Tier One includes full-size sedans, small SUVs and trucks for $999 (excluding taxes for both tiers). Also for both tiers, the service charges a $250 one-time enrollment fee.
For Tier Two, subscribers can choose from luxury sedans, regular SUVs and large trucks for $1,399. Hertz said in a news release that to ensure they always have the vehicle that best fits their needs, customers can exchange their vehicle twice a month to a different make or model within the tier.
Vehicle maintenance, roadside assistance, and vehicle damage are covered, and limited liability protection is provided in the monthly subscription.
The company said Hertz My Car is its first subscription service in the U.S. that expands on its multi-month rental program. Hertz also recently launched My Hertz Weekend, which is a weekend vehicle subscription program in Italy.
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