TRADER Corp., an online marketing, are teaming together with vAuto, an inventory management company, to make an automatic writing tool, called AutoWriter. The tool can be used by retailers to automatically make vehicle descriptions in a minute or less.
The companies say the tool simplifies auto retailers’ merchandising process and improves the quality of their online vehicle listings.
TRADER invested in offering AutoWriter to auto retailers in Canada after launching the product in the United States. AutoWriter is a tool within the vAuto Provision Suite, and its customizable descriptions are designed based on the individual retailer’s selection criteria and unique vehicle attributes.
AutoWriter, which is now available to all vAuto customers in Canada through TRADER, features writing and editing capabilities with one click, according to the companies.
The tool adds vehicle features from OEM sites, which the companies say brings capabilities for “supercharged search engine optimization.” The companies say the tool publishes “like-for-like” OEM certified pre-owned program details directly to vehicle listings.
Also, the tool features make/model-specific reviews and vehicle awards, as well as descriptions on used-car listings.
When auto retailers use the tool, they can get the best results with their vehicle descriptions through keyword suggestions. That brings higher exposure in search results, according to the companies. In addition to the ability to generate descriptions in under a minute, the tool allows users to publish the descriptions to any third-party site, which the companies say saves time and resources for customers.
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