Zoomcar, the autonomous vehicle rental company, recently promoted Varun Jha from their Senior Vice President to their Chief Marketing Officer and the Head of Demand Business.
Jha will be a part of the top management at the company and spearhead growth, strategic alliances, API based product partnerships, brand marketing and content,the company said in a statement. He will oversee the demand business and revenue generation through B2C products.
Greg Moran, Co-founder & CEO, Zoomcar said, “Varun has an amazing expertise that cuts across both online and offline marketing and his impeccable business acumen makes him a rare-to-find talent in the modern day marketing context. Zoomcar expects to substantially increase its B2C revenue and further solidify its market leadership by using his diverse skill set across user growth, brand marketing, creating deep structured product partnerships and data analytics.”
According to the company, in his new role, he will further strengthen the new user acquisition through deep-structured product partnerships and performance marketing while repeat usage will be enhanced by improving user retention.
On his new role, Varun Jha said, “Zoomcar is at the cusp of a mobility revolution in India. This has also brought enormous problem-solving opportunities for me with regard to supply-demand standpoint.”
“On the supply side, ZAP subscribe has seen immense uptake since its launch last year and we will continue to invest in building brand awareness and consideration through ATL efforts and mass media campaigns,” he added.
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