Zippin just opened a new convenience store without a checkout counter in an effort to go against Amazon's, the online retail company, own cashier-less stores. Krishna Motukuri, Amazon's CEO, didn't expect to have competition this quickly within the digital retail space.
He just didn’t want to wait in line at Trader Joe’s.
In 2014, he stopped in to pick up some milk, and ran headfirst into the long lines for which Trader Joe’s has become semi-infamous. The experience prompted the thought that has been the starting point for a lot of startups: “There has to be a better way.”
“A line is always a big deterrent to customers,” Motukuri told PYMNTS.
Zippin’s solution is essentially about reducing or eliminating lines. Its San Francisco location, which is now fully open for business, allows customers to come in, grab what they want and go, with their picks and purchases registered by cameras and sensors within the store. In some ways, that makes Zippin different from the host of other startups in the self-service convenience retail space, as the more common approach uses only cameras and is reliant on computer visioning software.
But as Motukuri pointed out, while computer visioning technology has dramatically improved over the last half-decade, it is not yet accurate enough to fly solo. There are too many variables in a physical store, such as other customers who could block a shot, or goods small enough to disappear into a customer’s hand that the camera is apt to miss. Zippin addresses these issues by adding weight-sensitive shelf sensors to the mix.
Read more here
Join us in Madrid, November 12-15 for the Global Online Marketplaces Summit.